Many times, when you pitch or present, you have to show data. And they are often just numbers. Wouldn’t it be more interesting if you could make them 3D and add a video tour to them? This is really easy, using some new features of Microsoft Excel that I am going to show you. [Read more…]
One of the first things you will need to do as a Startup to test your idea, is to attract visitors to your website and test the conversion rates of signups and free or paid customers. And at some point you will need to create ads for that purpose. Let’s have a look at how you can create your first ad, without having any design or copywriting skills. [Read more…]
Many startuppers who come from the business world, wonder how to set up their first website landing page, especially if they don’t know about coding. Here is a simple guide to get your first website up and running. It will take less than 15 minutes!Before we begin, lets start with the basics for the ones that are not familiar with launching websites: [Read more…]
There is a specific language that is used in the startup world. Yes, it contains many buzzwords and there are also humorous infographics on them, while many people -who are many years in the space- make fun of new teams over(ab)using them (read posts at quora). However, you should still invest some time in learning and understanding them, in order to communicate more effectively. Here are the basic terms and their explanation: [Read more…]
Yesterday we had a Startup Pitch presentation at Founders Institute in Athens (click) and one of the questions that came up was: “I have an idea for a startup. I am afraid that if I tell it to others, someone may steal it. Should I tell my idea and how can I protect it?”.
The short answer is “Yes – you should definitely share your idea as much as possible”. Let me explain the reasons: [Read more…]
Remarketing (or retargeting) is a relatively new trend in online marketing, so here is some information on how you can use it to increase your customer’s loyalty, conversions and sales.
You have an idea for a new business startup. And before you jump in writing code, developing it or pouring money and effort into it, you want to validate if this could work at your targeted customer audience. Here is a methodology on how you could validate your business idea:
Finding how to name your startup is one of the first problems you will need to solve. While some argue that you should leave the struggling to find a name for a later stage and focus at first to just build your product, it is still a nice investment of time to spend some days figuring out the name of your product or startup. This will help you to design and brand your website/mobile app etc and make a better impression to potential investors. [Read more…]
Here is the problem: You are a team of great developers and you are building your dream product. But you have no marketing or business skills. And you’re still thinking of getting some 50k accelerator/seed funding, or even a bigger VC investment. [Read more…]