Often, the startup ideas come from employees that see a gap in the market they are working with. E.g., an employee at a corporation who finds an opportunity to create a mobile app in the tourism area and gets on board a couple of team members to work together on the idea, on a part-time…

A common question between co-founders when they start a new venture, is how to split their shares in the startup. Let’s suppose that you have an idea for a startup and you decide to co-fund your startup with another two persons. So, you are three co-founders. Should you split equally the equity in your startup…

  At the Founders Institute in Athens, we are working with teams on pitching their ideas and try to develop them into viable startups. The teams get better and better as the number of pitches increases and the feedback they get gets more concrete, so here is a guide on how you can get a…

There is a specific language that is used in the startup world. Yes, it contains many buzzwords and there are also humorous infographics on them, while many people -who are many years in the space- make fun of new teams over(ab)using them (read posts at quora). However, you should still invest some time in learning…

Remarketing (or retargeting) is a relatively new trend in online marketing, so here is some information on how you can use it to increase your customer’s loyalty, conversions and sales.

A lot of Greek Startup teams focus on developing applications for mobile platforms, so we asked the opinion of the experts :). This is a guest blog post from Andreas Pappas (@PappasAndreas), Senior Analyst at VisionMobile (visit VM’s great blog here).

Finding how to name your startup is one of the first problems you will need to solve. While some argue that you should leave the struggling to find a name for a later stage and focus at first to just build your product, it is still a nice investment of time to spend some days figuring out…

Here is the problem: You are a team of great developers and you are building your dream product. But you have no marketing or business skills. And you’re still thinking of getting some 50k accelerator/seed funding, or even a bigger VC investment.

This is the list of some Greek startups that have been funded (seed or VC level) in the last months, according to online published information. Last updated on 15 July 2016

A few days ago the Techcrunch Meetup Athens event took place in the Museum of Benaki (#tcathens or #tcath,  fotos from vrypan here), with more than 400 attendees from the startup community of Greece. The event was organized by Niko Bonatso and Alexia Tsotsis, with the support of OpenCoffee and Microsoft Innovation Center in Athens among others and…