As a startup, you’re facing aggressive sales targets, and it might be a challenge to structure a fair bonus incentive scheme for your sellers. Let’s explore an approach that could work well for you. TLDR Mindmap: Here is a mindmap of this blogpost, created by ChatGPT+Whimsical: First, let’s consider the most common challenges from a seller’s perspective: …

You probably know the Software as a Service business model (SaaS). But there is a new kid in town! The Service as a Software business model is a new trend that emerges thanks to the advances of AI and Machine learning. Here are some thoughts on what opportunities this might bring in the next years. What is Service as …

A common question between co-founders when they start a new venture, is how to split their shares in the startup. Let’s suppose that you have an idea for a startup and you decide to co-fund your startup with another two persons. So, you are three co-founders. Should you split equally the equity in your startup …

Often, the startup ideas come from employees that see a gap in the market they are working with. E.g., an employee at a corporation who finds an opportunity to create a mobile app in the tourism area and gets on board a couple of team members to work together on the idea, on a part-time …

At the Founders Institute in Athens, we are working with teams on pitching their ideas and try to develop them into viable startups. The teams get better and better as the number of pitches increases and the feedback they get gets more concrete, so here is a guide on how you can get a better pitch …

There is a specific language that is used in the startup world. Yes, it contains many buzzwords and there are also humorous infographics on them, while many people -who are many years in the space- make fun of new teams over(ab)using them (read posts at quora). However, you should still invest some time in learning and understanding them, in order …

Yesterday we had a Startup Pitch presentation at Founders Institute in Athens (click) and one of the questions that came up was: “I have an idea for a startup. I am afraid that if I tell it to others, someone may steal it. Should I tell my idea and how can I protect it?”. The short …

You have an idea for a new business startup. And before you jump in writing code, developing it or pouring money and effort into it, you want to validate if this could work at your targeted customer audience. Here is a methodology on how you could validate your business idea: Step 1: Create a Coming …

We had the TIE Athens Bootcamp yesterday and one of the subject that was discussed is: I am startup, my brand is not that well-known, so how can I make others (website visitors/investors/potential customers) trust me? Here are some ideas on how you can build trust for your startup: 1. Build an Advisory Board Wouldn’t people look …

Here is the problem: You are a team of great developers and you are building your dream product. But you have no marketing or business skills. And you’re still thinking of getting some 50k accelerator/seed funding, or even a bigger VC investment. Well, you are not alone. A lot of tech startups are in the …

In a few days the 5th Athens Startup Weekend takes place. ASW is a 54 hour event which can help you to get your business idea to the next step. At ASW you can pitch your idea, get developers/designers/business people in your team, get support from advisors and work intensively on your idea for 54 hours. At the end, …

Do you have an idea and you want  to build your own startup? Or you already have your own startup and want to take it to the next level? Here is a list of resources that can help you: Startup Your Idea: If you want to take your idea to the next level then the …

This is the list of some Greek startups that have been funded (seed or VC level) in the last months, according to online published information. Last updated on 15 July 2016 This is not a complete list of course – feel free to contribute!  

A few days ago the Techcrunch Meetup Athens event took place in the Museum of Benaki (#tcathens or #tcath,  fotos from vrypan here), with more than 400 attendees from the startup community of Greece. The event was organized by Niko Bonatso and Alexia Tsotsis, with the support of OpenCoffee and Microsoft Innovation Center in Athens among others and there were different panels on startup …